LVMH – LA SAMARITAINE

‘Digital showroom in Paris’

We recently designed and produced the Digital Showroom of La Samaritaine, a prestigious and historic department store in the heart of Paris. The showroom is open to the public and hosts around 1500 visitors per week. The visitors discover the future Samaritaine through an interactive journey :

On-site :
– a Virtual Reality experience with the 3D headset in which the user flies over Paris and freely discovers the contemporary architecture and the project’s Art Deco characteristics
a touchscreen presents the project in its urban environment (3D photogrammetric reconstruction using aerial photos)

To prolong the visit,
An Augmented Reality mobile application (download SAMARITAINE application on AppStore or PlayStore)

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